The arms represent the
armiger’s Portuguese ancestry. The wavy partition represents the
public and private worlds; the entrepreneurial verve and the
vitality of business and the dedication to family and country,
respectively. The lion is the strength of leadership and courage;
greatness of mind and generosity. In the rampant stance, it
highlights the armiger's ability to lead and never back down from
challenges and his predisposition to hard work and creativity in
business. The lion is armed and langued demonstrating a
determination and eloquence in the face of opportunity.
The Lion Rampant
argent, armed and langued azure, illuminated by the bright light of
the star is the insignia of his lineage – Dias Branco -, which
reflects resolute individuals, who do not retreat and are always
ready to attack or defend their commitments, and despite adversity
they bring with them the brightness of faith, which sees solutions
to problems and creates light in darkness.
The lion brings in
its legacy: the ears of wheat, the labour of nourishing its people,
still representing their children, who perpetuate their work, Sowing
hope and prosperity. The carnauba, Copernicia Prunifera - is the
species of palm tree symbolic of its people (Ceará / Brazil, known
as "tree of life"), for offering a multitude of uses to humanity.
This tree also represents the impetus of the armiger, who has, since
youth, made many commitments and multiplied them, becoming a symbol
of the entrepreneurial force of his people.
The heraldic rose represents moral
integrity and recognized merit. In this emblem, it is his reverence
for ancestry, but also deals with social recognition of the
relevance of his work, which made him an emblem of praise. The red
bud in the heart of the rose and its five petals represents the
amalgam of maternal moral reserve and love; all the petals represent